A foodtruck brand lives or dies on personality and immediacy — people need to know what the food is, where to find it, and when, usually within seconds of landing on the page. The website needed that same energy, not a generic template bolted onto a small business. I built it around the brand's story and visual identity first, letting photography do more of the work than copy, since the food itself needed to be the hero — especially when introducing Nigerian cuisine to a wider UK audience, where strong visuals build trust faster than words can. From there, the structure stayed simple and practical: menu, location, and contact are never more than a click away, since a foodtruck's website has to answer "where and when" as reliably as it sells the brand.