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Jehoram Chidi
A modern website redesign for 13.11 (UK-based Nigerian food brand), focused on clarifying the brand story, improving mobile usability, and increasing customer engagement and conversions.
Client:
13.11
My Role:
UIUX Designer
Year:
2025
Service Provided:
Product Design, Website Design
I led the UX and visual design for the website of 13.11, translating the brand into a clear, user-first experience. The redesign improved engagement by ~32% and increased enquiries/orders by ~24%, strengthening the brand’s digital presence in the UK market.
