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Jehoram Chidi
This branding positions Moon Island as a premier luxury real estate and hospitality destination.
Client:
Chidi Jindu (collaboration)
My Role:
Brand Designer
Problem:
Needed a luxury brand identity credible enough to sit alongside established names.
Outcome:
A complete identity system — logo, typography, and brand applications — for a premier hospitality and real estate positioning.
I worked alongside Chidi Jindu to build the identity from the positioning outward, rather than starting with visuals and working backward. The core decision was a custom geometric typeface for the logotype — distinct enough to signal "premier destination" without leaning on the clichés luxury real estate branding often falls into, like gold foil or script fonts standing in for elegance. Once the logo and type system were locked, we extended that same geometric, considered language across color, merchandise, and advertising applications, so the brand felt like one coherent system rather than a logo with things attached to it afterward.
